1    Behind-the-scenes content: Share captivating photos and videos that offer a glimpse into the people, processes, and products that drive your business. This humanises your brand and fosters a personal connection with your followers. 

    2    Product showcases: Highlight your products through visually appealing images, videos, and descriptions. Additionally, use social media to announce new products, special promotions, and exclusive discounts. 

    3    This vs. That posts: Engage your followers by presenting two options of your products, such as different colours, scents, or sayings, and ask them to choose their preference. 

    4    Customer testimonials: Share positive feedback and reviews from satisfied customers. This builds social proof and enhances trust in your brand. 

    5    Industry news and trends: Curate and share relevant articles, blog posts, and content that aligns with your industry and captivates your target audience. Establish your business as an expert and keep your followers engaged. 

    6    Behind-the-scenes look at your team: Introduce your team members, their roles, and their passions through photos and stories. This fosters camaraderie and a sense of community around your brand. 

    7    User-generated content: Encourage your followers to share their own photos and experiences featuring your products or services. Repost and share their content to cultivate loyalty and increase engagement. 

    8    Contests and giveaways: Organise social media contests and giveaways to boost interaction and reward your followers. This encourages participation and generates excitement. 

    9    Live streams and Q&A sessions: Utilise live video to answer questions, demonstrate your products, and provide behind-the-scenes glimpses of your business. This interactive approach enhances engagement and builds trust. 

    10    Workshops and events: Inform your audience about upcoming workshops and events hosted or attended by your business. This generates anticipation and drives attendance.