1. Are You Procrastinating or Overworking?
Many makers underestimate the time they spend and end up charging too little. Being ‘busy’ doesn’t always mean being productive. Ask yourself:
• Are you over-perfecting your work without adding real value?
• Could you batch similar tasks to save time?
• Is there a way to streamline your process without compromising quality?
Action: Track your time for a few weeks. Knowing how long each task takes helps you set realistic prices and reduce procrastination.

2. Are You Competing with Mass-Produced Goods?
Stop comparing your handmade creations to mass-market prices. Your work is unique — reflect that in your pricing and presentation.
Action: Ask yourself how you can:
• Make your designs more distinctive.
• Improve your branding and photography to elevate perceived value.
• Introduce limited editions or bespoke features to justify premium pricing.

3. Can You Add Value Without Increasing Costs?
Some ceramicists sell mugs for £40 or more — and successfully! Why? Because they add value without significantly increasing production costs.
Action: Try adding:
• Unique designs, glazes, or colors.
• Larger, statement pieces that feel more “art” than “functional.”
• Special packaging that enhances the gifting experience.

4. Are You Underselling Yourself?
Undercharging is a common creative trap. Pricing too low can undermine your perceived value. Be bold — raise your prices if the facts say you should!
Action: Work on your confidence. Recognize the value of your skills, creativity, and time. Investing in a stronger mindset can be transformative.

5. Are You Selling in the Right Places?
Your pricing should align with the venues where you showcase your work. Selling higher-end pieces in the right galleries, shops, or events attracts clients willing to pay for quality.
Action: Identify 15 new galleries or stockists that align with your pricing goals and approach them professionally.

6. Do You Even Need a Middleman?
If gallery commissions are eating away your profits, consider selling directly. Craft fairs, your own website, or commissions may offer better margins and stronger customer relationships.
Action: Build your marketing skills to connect directly with your audience.

7. Could You Target a Different Market?
Instead of retail, why not approach interior designers, boutique hotels, or restaurants? They often pay more for distinctive, high-quality pieces.
Action: Research these sectors and pitch your work directly to decision-makers.

8. Can You Create a Higher Value Collection?
Instead of producing low-cost functional pieces, focus on creating larger, decorative, or collectible items. These often hold higher perceived value and profit margins.
Action: Experiment with statement pieces like vessels, cake stands, or decorative platters.