1. Crack Open Some Easter-Themed Promotions
An Easter sale is like a chocolate egg — hard to resist! But instead of just offering a basic discount, why not craft something fun, creative, and seasonally inspired?
Bundle Up: Easter hampers or themed sets make decision-making easy for customers. How about a Spring Self-Care Kit for beauty brands or an Easter Brunch Bundle for food businesses? Tailor it to suit your products and watch the sales roll in.
Loyalty Perks: Treat your most loyal customers to something special — like double points for purchases made over Easter weekend. It’s a lovely way to encourage repeat business.
Flash Sales & Countdowns: A little urgency never hurts! Try a 24-hour Easter Flash Sale or create discounts that get better as Easter gets closer.
Even small promotions can make a big impact — it’s all about giving customers that little nudge to treat themselves.

2. Host an Eggstra Special Event
People love an experience, and events are a brilliant way to boost footfall (or web traffic) while building stronger customer relationships.
In-Store Egg Hunt: Easter egg hunts aren’t just for kids! Hide small prizes around your stall — like discount codes, free samples, or even a grand prize for one lucky winner.
Virtual Easter Challenge: Ask followers to post a photo featuring your product in an Easter-themed setting. Not only is this great for engagement, but user-generated content is fantastic for brand exposure!
Easter Workshop: Got a crafty side? Host a class to teach people how to decorate Easter cookies, create DIY decorations, or wrap gifts beautifully. Whether in person or online, people will love learning something new — and they’ll remember you for it.

3. Give Your Branding a Spring Refresh
Your customers are scrolling through a lot of content, so a fresh, Easter-inspired glow-up can help your brand stand out.
Website Refresh: Try adding Easter-themed banners, seasonal colour schemes, or a special ‘Easter Picks’ collection to your site.
Social Media Spruce-Up: Pastel colours, floral designs, and playful bunny graphics can brighten up your feed in no time.
Themed Packaging: A colourful ribbon, a seasonal sticker, or a handwritten ‘Happy Easter!’ note can leave a lasting impression — and it doesn’t have to cost much either.
Small touches can create big smiles!

4. Hop onto Social Media Trends
Easter’s packed with fun content ideas — so get creative and get people talking!
Easter Polls & Quizzes: Ask your followers, “How many mini eggs are in this jar?” or “What’s your favourite Easter treat?” It’s an easy way to boost engagement — and you could even offer a prize for correct guesses.
Behind-the-Scenes Content: Show your Easter prep — whether it’s packing orders, baking treats, or setting up your display. People love to see the humans behind the brand.
Reels & TikToks: Quick tutorials, funny bloopers, or Easter-themed product highlights — short-form video content is brilliant for grabbing attention.
The key? Keep it light, fun, and authentic.

5. Don’t Forget Email Marketing
Social media’s great for reaching people, but emails can work wonders too — especially with a personal touch.
Eggsclusive Offers: Give your subscribers early access to discounts or limited-edition Easter products. It’s a lovely way to make them feel valued.
Personalised Picks: Use phrases like “We think you’ll love these Easter favourites!” to tailor recommendations based on past purchases.
Last-Minute Reminders: “Still need an Easter gift? We’ve got you covered!” A well-timed email can save a forgetful shopper’s day — and boost your sales in the process.
Keep your emails warm, friendly, and filled with springtime charm.

6. Partner with Other Small Businesses
Why go it alone when you can team up and create something special together?
Cross-Promotion: Partner with another brand to build Easter bundles, share giveaways, or even run a joint social media campaign.
Local Support: Collaborate with nearby businesses for an Easter market, a pop-up shop, or a community egg hunt. You could also donate a portion of Easter sales to a local cause — spreading kindness while building your brand.
Working together = more ideas, more exposure, and more fun for everyone!