1    Showcase your products creatively: make those few seconds count by presenting your products in a visually appealing way. Use vibrant colours to attract attention and utilise vertical space to display items at eye level. Ensure that your best-selling products are prominently featured and avoid overcrowding your table. Get creative with your displays, repurposing items or investing in tiered shelving. Incorporate a cohesive style, colours, and theme into your table setup. 

    2    Engage with potential customers (without being pushy): engaging with visitors is key to drawing them into your booth. Share a friendly greeting as people walk by, inviting them to explore without feeling obligated to make a purchase. Be authentic, pleasant, and attentive. Showcase your products with pride and allow customers to examine them up close. Make a positive and memorable first impression. 

    3    Bring business cards: don’t underestimate the power of traditional business cards or marketing materials. Provide potential customers with a physical reminder of your business. Make your business cards easily accessible at your table. Some customers may keep them for future reference, increasing the chances of post-event sales. 

    4    Display prominent banners, signage, and branding: showcase your company name, logo, and location on banners or signage. Adding your city can create a sense of local craftsmanship. Well-designed banners help customers locate your booth and capture the attention of new ones. Ensure your signage is readable with sufficient white space and a clean display. 

    5    Be your brand: embody your brand by wearing your own products if applicable. Allow potential customers to visualise how your products can enhance their style. Consider creating branded shirts or aprons with your logo. Your outfit is an extension of your brand, so dress accordingly. Plan your attire ahead of time as part of your overall branding strategy.